RAZR ICE AUGERS BRAND ASSETS

STYLE GUIDE & RESOURCES

Thanks for your interest in RAZR Ice Augers. We have a few guidelines for using our brand resources. Please take a moment to familiarize yourself with them.

Our Name

RAZR Ice Augers is our name. Spell "RAZR" with big letters, and also capitalize the "I" and "A" in Ice Augers. We also go by RAZR, if you want to shorten in up.

Our LOGO

We always pair our company name with the Orange Circle. And the circle is always Orange, because orange represents energy and enthusiasm, and that's what we're all about.

When placing our logo on a dark background, use the reverse version which we designed specifically for this type of application (shown with white font on black background).

You may also use our RAZR logo without the words "Ice Auger." This version can be utilized when a product is clearly identified in a photo or video, or where space is a limiting factor in design layout.

Our COLORS

Our special shade of Orange is our hero color. We use Black and White for accents.

PANTONE 1505-C

FF6900

000000

FFFFFF

THe Fine Print

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please Do

Imagine you are our logo, and you are ice fishing. Someone pops in and fishes the hole right next to you and watches their bait on your sonar...Provide plenty of space around the RAZR logo. Make it big, make it small, just give it the chance to breathe and not feel cluttered.

Please DoN'T

Alter our logo in any way.
Display our assets in a way that implies a relationship, affiliation, or endorsement by RAZR Ice Augers of your product, service, or business.
Use these assets as part of your own product, business, or service’s name.

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